The Application: Marketing Yourself

Marketing yourself is one of the most important aspects of getting a job. Below is a sample application I used when applying for a Director of Marketing position (no — I did not get the job… but totally think I should have for this creative execution). All of the images and music leveraged media assets (their products).

I attached the below screenplay and letter to a clapboard and had it personally delivered to the hiring manager.


The screenplay:



INT. Tricia’s Home Office – Morning

Tricia sits at her desk daydreaming out the window.

(Music Under): Living Water, Generdyn

Screen Shot 2017-03-06 at 7.25.59 PM





The tree across the street catches her attention. She gets lost in the soft blossoms as they dance in the wind.

Screen Shot 2017-03-06 at 7.26.07 PM





Her phone rings. She answers.

Screen Shot 2017-03-06 at 7.26.15 PM





Mary (OS)




Mary (OS)

Whatcha doin’?


Well, you know that cool job I told you about yesterday? The Director of Marketing position at Filmsupply?

Mary (OS)



I wanna do something… or send something that will really catch their attention, show my creativity and get me noticed.

Mary (OS)



So I’m thinking of writing a screenplay/script. I’m going to call it “The Hiring” and it will tell the story of how I applied… actually, this conversation will be part of the script.

Mary (OS)

(Chuckle) That’s really creative. I like it. It’s different. It shows your creativity and how you approach things differently. It’s EXACTLY the kinda thing you need to do, to stand out from everyone else.


I know, right! It demonstrates my uniqueness and creative thinking. Alright, I gotta go. I have to get writing and figure this out.

She hangs up the phone, opens her Mac and gets to work.

(Music Under): Storybook, Analog Heart

Screen Shot 2017-03-06 at 7.26.24 PM






The letter:

To the Filmsupply & Musicbed Team:

I hope you enjoyed this unconventional job application. And it has given you a taste of my creativity and tenacity.

I am a strategic and creative thinker. I have the ability to see the big picture while ensuring that every last detail is accounted for in everything I do. I am a self-starter. A fearless pursuer. And an ultimate optimist.

My experience is deep across branding, marketing & communications: spanning B2C and B2B on both client-side and agency-side: strategy, planning, positioning, messaging, user journey, creative direction, communications, communications planning, advertising/media, broadcast/video, digital/web/SEM/SEO/social, thought leadership/content, public/vendor/employee relations, events, promotions, packaging, direct and collateral.

I have a hands-on entrepreneurial spirit having founded, owned, and operated my own apparel, accessories, style, and inspiration company.

I am an author. I have authored three and published two books as well as have been a CBS style correspondent.

And I am a philanthropist. I founded and funded my own personal philanthropic cause.

There is so much more to our future. Let’s write the next scene together!

I look forward to hearing back from you.

Tricia Mahoney

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